Full-Service Communications Program Garners Global Growth.
Kennedy Spencer developed, created, managed and executed a full-service re-branding, marketing, media and communication program for the Cooley Group, a global manufacturer of sustainable, engineered membranes. Cooley’s sustainable materials are behind some of the world’s highest profile projects, including the 2012 London Olympic Stadium Wrap, the membrane used to clean up the Gulf Oil spill, and the world’s first solar-powered billboard in Times Square. The company also is the leading provider of 100% recyclable awnings, signs and billboards in North America.
The full-service program significantly raised brand awareness globally, delivering new revenues in existing markets and supporting expansion to new markets, both in the US and globally.
Working as the Cooley Group’s marketing department, the full-service program included senior client counsel; rebranding; design; strategic messaging and positioning; website design, development and management; creative, sales material and video development; media training; event conception and support; trade show strategy, design and support; media relations outreach and coordination; outreach and coordination with state and national elected officials; special events including a key event with South Carolina Gov. Nikki Haley; partner communication and coordination including Dow around the London Olympics; and CEO speech writing and counsel.
“Kennedy Spencer has provided invaluable insight and support about how the Cooley Group – and particularly our senior leadership team – builds, markets, and expands our business globally.”
– Dan Dwight, CEO, Cooley Group
“A world-class manufacturer making a world-class product.”
-South Carolina Gov. Nikki Haley
December 16, 2014
Branding, Client Counsel, Creative Campaign Development, Full-service campaign, Internal Communication, Marketing Communication Training, Media Relations, Online communication, Social media, Website